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Get used to winning.™

Issue advocacy and initiative campaigns that move voters, constituents, lawmakers and governments.

30+Initiatives and referendums
90%Campaign success rate
30+Years in the business
100+Winning issue campaigns

About the firm

An award-winning public affairs firm that changes minds and votes.

Initiative and referendum depth, an international bench, and a playbook taught at universities and online.

It grew out of Harry and Louise, the 1993 campaign that defined modern issue advocacy. Read the 30-year history →

Awards

Two-time winnerBest American Advocacy CampaignAAPC Pollie Awards
2018International Consultant of the YearAAPC Campaign Excellence Awards
2025Top Issue Advocacy Campaigns ServiceGov Business Review
2023Top 10 Public Affairs Services ProviderGov Business Review
Best International Consultant awardInternationalConsultantof the Year

Awards

  • The Pollie AwardsTwo-time winner, Best American Advocacy CampaignTwo-time
  • International Consultant of the YearNamed by his peersHonor
  • Gov Business ReviewTop Public Affairs Services Provider2023
  • Gov Business ReviewTop Issue Advocacy Campaign Service2025

Team

A global team. Senior people on every campaign.

A former U.K. Chancellor of the Exchequer, a former ambassador to the United States, a former member of Parliament, and campaign veterans from three continents.Former ChancellorFormer AmbassadorFormer MPThree continents

Gerry GunsterGerry GunsterFounder and Chief Executive Officer

Founded the firm. Sets strategy on its campaigns.

Dwayne BickfordDwayne BickfordPartner

Decades managing advocacy and ballot campaigns in Maine, Oklahoma, Colorado, Massachusetts, California, France and the U.K.

Ambassador Omar ArounaAmbassador Omar ArounaPresident of Global Public Affairs and Engagement

Former Ambassador of Benin to the United States and Mexico, and representative to the World Bank, IMF and OAS.

Rt. Hon. Kwasi KwartengRt. Hon. Kwasi KwartengGlobal Chief Strategist and Director of Energy, Infrastructure and Economic Policy

Former UK Chancellor of the Exchequer and Business and Energy Secretary.

Tim WalshTim WalshChief Advocacy Officer

Led campaigns for FedEx, Mastercard and the U.S. Chamber of Commerce.

Hon. Andy WigmoreHon. Andy WigmoreChief Diplomatic Strategist

Former Belize diplomat in London and communications director of a winning national referendum campaign.

The Hon. Ian PaisleyThe Hon. Ian PaisleyDirector of UK, Ireland and European Economic Development

Member of Parliament for North Antrim, 2010 to 2024.

Khaled El SayyadKhaled El SayyadDirector of African and Middle Eastern Accounts

Leads the Cairo office and MENA accounts. George Washington University graduate with a master’s in public relations.

Lauren TerryLauren TerryCampaign Operations Coordinator

Keeps campaigns running day to day, drawing on years at some of America’s largest corporations.

Phase II

The tactics wheel

None of these is a strategy on its own. They work when they turn together.

Audience IDTargetingTrackingAI trackingDigital &socialPrintTV &radioDirect mailE-mailEarnedmediaAlliedpartiesSocialinfluencersPhoneField teamsTacticswheel

  • Research and measurement: who the audience is, and whether anything moved.
  • Paid: channels bought and fully controlled.
  • Earned and field: carried by other people. Cheapest, most persuasive.

Gerry Gunster

Gerry Gunster

Founder and Chief Executive Officer

Gerry Gunster leads the firm’s initiative, referendum and advocacy campaigns in the U.S. and worldwide. He is a two-time winner of Best American Advocacy Campaign at the AAPC Pollie Awards and was named International Consultant of the Year by the American Association of Political Consultants in 2018.

Earlier, he advised two members of Congress and ran government affairs for Joseph E. Seagram & Sons, Universal Studios, Tropicana and the Grocery Manufacturers of America. He was associate director of Last Best Chance, the Nuclear Threat Initiative’s HBO docudrama on loosely secured nuclear weapons, starring actor and former Senator Fred Thompson, and wrote Our Land, Our Future, a documentary on New York’s Shinnecock Indian Nation.

He lectures at universities in the U.S. and abroad and serves on the boards of Action on World Health, the Royal Commonwealth Society in London and Wyoming Seminary in Pennsylvania. He holds a bachelor’s degree in political science from Drew University and did his master’s research at the Johns Hopkins University Center for the Study of American Government.

Dwayne Bickford

Dwayne Bickford

Partner

Dwayne Bickford has spent decades managing advocacy programs and initiative and referendum campaigns, at the federal, state and local level, in Maine, Oklahoma, Colorado, Massachusetts, California, France and the U.K.

He pairs disciplined campaign management with opinion research, grassroots organizing, coalition building, media relations, get-out-the-vote programs and paid advertising, on issues from tax and environmental policy to infrastructure and regulation.

He is a former Executive Director of the Maine Republican Party, served as Victory Director for two federal coordinated campaigns, and has advised candidates for governor, the U.S. Senate, Congress and state and local office.

Ambassador Omar Arouna

Ambassador Omar Arouna

President of Global Public Affairs and Engagement

Ambassador Omar Arouna brings more than 25 years in foreign policy, economic development and diplomacy, helping clients navigate complex political landscapes, shape policy and expand into new markets.

He served as Benin’s Ambassador to the United States and Mexico, and as its representative to the World Bank, the International Monetary Fund and the Organization of American States. He has advised U.S. companies, governments and international organizations on engagement with Africa.

He founded and chairs the Center for Cyber Diplomacy and Leadership at The George Washington University, and leads the advisory board of the Pan-African Institute of Municipal Development. He holds an MBA from The George Washington University, is a Commander of the National Order of Benin, and is the author of The Shadow of Power in Benin and L’audace de Réussir.

Rt. Hon. Kwasi Kwarteng

Rt. Hon. Kwasi Kwarteng

Global Chief Strategist and Director of Energy, Infrastructure and Economic Policy

Kwasi Kwarteng served as the U.K.’s Chancellor of the Exchequer in 2022 and, from 2021 to 2022, as Secretary of State for Business, Energy and Industrial Strategy, leading national energy and industrial policy. He held earlier ministerial posts and entered Parliament as Member for Spelthorne in 2010.

Before politics he worked as a financial analyst. He studied classics and history at Trinity College, Cambridge, where he also earned a PhD in economic history, and attended Harvard University as a Kennedy Scholar. He is the author of several books, including Ghosts of Empire and Thatcher’s Trial.

Tim Walsh

Tim Walsh

Chief Advocacy Officer

Tim Walsh builds advocacy initiatives and client partnerships across industries and policy areas.

As a partner at GVC Strategies from 2012 to 2023, he led marketing strategy and partnerships with trade associations and Fortune 500 companies, including campaigns for FedEx, Mastercard and the U.S. Chamber of Commerce.

He has also founded and led several businesses, particularly in food and beverage, and holds ownership interests in Washington-area restaurants including The Avenue and Capital Crab & Seafood Co.

Hon. Andy Wigmore

Hon. Andy Wigmore

Chief Diplomatic Strategist

Andy Wigmore served Belize as a diplomat in London, as Minister-Counsellor and trade and investment attaché, representing the country at Commonwealth Heads of Government meetings and other international summits.

He was communications director of a winning national referendum campaign and advises political leaders and corporations on media strategy. He has built and sold companies in healthcare and insurance.

He is a Commonwealth Senior Justice of the Peace and an ambassador for the Belize Olympic and Commonwealth Games Association, having competed for Belize at world, Olympic and Commonwealth games.

The Hon. Ian Paisley

The Hon. Ian Paisley

Director of UK, Ireland and European Economic Development

Ian Paisley was Member of Parliament for North Antrim from 2010 to 2024, known for working closely with business leaders, investors and entrepreneurs to bring investment to Northern Ireland.

He promoted the region for tourism, agri-food innovation, advanced manufacturing and rural enterprise, and helped secure investment in transport, digital connectivity and skills training. His focus is cutting red tape, creating jobs and opening access to funding and infrastructure.

A historian by training and an experienced negotiator, he has strong international connections that support cross-border trade and exports.

Khaled El Sayyad

Khaled El Sayyad

Director of African and Middle Eastern Accounts

Khaled El Sayyad leads the Cairo office and the firm’s accounts across the Middle East and North Africa, linking clients in the region with the Washington headquarters.

He focuses on business development and market entry, developing strategies that help clients overcome competitive and regulatory barriers. He co-founded Blackfish Properties.

He holds a bachelor’s degree in business administration from The George Washington University and a master’s degree in public relations and communications.

Lauren Terry

Lauren Terry

Campaign Operations Coordinator

Lauren Terry keeps campaigns running day to day, drawing on years at some of America’s largest corporations.

The work

Local insight, global reach.

Fortune 500 companies, national trade associations, governments, leaders and causes, wherever the decision is made: at the ballot box, in the legislature or in the court of public opinion.

Reach

From state capitals to capitals abroad.

Campaigns in nearly every U.S. state, and in Europe, Africa and the Middle East.

  • United States
  • Europe
  • Africa
  • Middle East
Issue advocacy

Defeated New York City’s cap on large sugary drinks, made national trade associations the credible voice of their industry, and won multistate fights over regulated markets and tax parity.

Initiatives and referendums

Winning referendums and initiatives, for and against, in the U.S. and abroad. See the campaigns →

Global repositioning

Raising the profile of governments, leaders and companies with international audiences.

Press and news

What the press says.

Forbes
The go-to guys in issue advocacy.

The New York Times
Powerhouse political consultants.

The Wall Street Journal
A long string of successful ballot measures.

The Boston Globe
The team’s moves are masterful.

GB NewsBBCNBC News

On air

Gerry Gunster is a regular commentator on U.S. and U.K. politics for GB News, TalkRADIO, the BBC and NBC.

Watch on GB News

October 2026Article

Gerry Gunster on why no amount of data can replace listening to real voters.

October 2026Podcast

A practitioner’s read on the midterms for British listeners, with GB News’ Christopher Hope.

October 2026Podcast

How persuasion works when campaigns are shaped by data, AI and fast-moving public opinion.

August 2026Advocacy

At the FDA’s Pharmacy Compounding Advisory Committee as it weighs access to compounded peptides.

March 2026Article

Representing the Chagossian Government in Exile in the debate over the Chagos Archipelago.

July 2024Profile

Thirty years of expanding horizons.

More on LinkedInWatch on YouTube

Clients, past and present

  • Coca-Cola
  • Anheuser-Busch
  • AstraZeneca
  • General Motors
  • BP
  • Gulfstream
  • Comcast
  • American Beverage Association
  • Beer Institute
  • American Chemistry Council
  • National Congress of American Indians
  • Viasat
  • NRG Energy
  • Diageo
A scene from Last Best Chance, the NTI docudrama

Nuclear Threat InitiativeHBO

Last Best Chance, NTI’s docudrama on loosely secured nuclear weapons, starring actor and former Senator Fred Thompson, aired on HBO. Gerry Gunster was associate director.

Approach

The fundamentals remain. Everything else has changed.

The tactics, the speed, and where and how to reach people are all new. The three phases are not.

Watch

The Three-Phased Approach

How every campaign is sequenced. 1 min 36 sec.

  1. 01

    What is true?

    Research

    Find out what voters and decision makers really think before deciding what to say.

    • Polling
    • Focus groups
    • AI sentiment tracking
  2. 02

    Who will carry it?

    Plan and allies

    Build the strategy, the message and the coalition that makes your case credible.

    • Message
    • Coalitions
    • Grasstops
  3. 03

    How will it win?

    Go public

    Launch on your terms, then keep the drumbeat going until the final vote.

    • Launch
    • Paid and earned media
    • The drumbeat
A focus group around a conference tableAn online survey on a laptop
Listen first
Then build the plan
Social media apps on a phoneA campaign strategist on the phone
Then go public

Learn

How campaigns are won.

The methods behind the wins, taught to students, fellows and practitioners in Washington, Oxford, Tbilisi and Cyprus, and online.

Georgetown UniversityThe George Washington UniversitySt John's College, OxfordBritish University in GeorgiaRumsfeld Foundation
Gerry Gunster teaching an issue advocacy class at Georgetown University
In the classroom.

Online course

Advocacy in Action

The Gunster Strategies Worldwide playbook, now online.

Self-paced lessons on research, message, coalitions, media and mobilization, taught from real campaigns.

Start the course

Watch

On YouTube

Gerry Gunster on camera.

Talks, interviews and campaign ads, from Brexit to state ballot fights.

Watch the channel

Listen

Podcasts

Gerry Gunster on air.

The midterms, persuasion and what moves voters, for U.S. and U.K. audiences.

Contact

Get used to winning.

OfficesWashington, D.C. · London · Cairo · Tbilisi · Portland, Maine

Emailinformation@gunsterstrategies.com

Get used to winning.™

OfficesWashington, D.C. · London · Cairo · Tbilisi · Portland, Maine

Follow on LinkedInWatch on YouTube

© 2026 Gunster Strategies Worldwide

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