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Get used to winning.™
Issue advocacy and initiative campaigns that move voters, constituents, lawmakers and governments.
About the firm
An award-winning public affairs firm that changes minds and votes.
Initiative and referendum depth, an international bench, and a playbook taught at universities and online.
It grew out of Harry and Louise, the 1993 campaign that defined modern issue advocacy. Read the 30-year history →
Awards
InternationalConsultantof the YearAwards
The Pollie AwardsTwo-time winner, Best American Advocacy CampaignTwo-time
International Consultant of the YearNamed by his peersHonor
Gov Business ReviewTop Public Affairs Services Provider2023
Gov Business ReviewTop Issue Advocacy Campaign Service2025
Gerry GunsterFounder and Chief Executive Officer Founded the firm. Sets strategy on its campaigns.
Dwayne BickfordPartner Decades managing advocacy and ballot campaigns in Maine, Oklahoma, Colorado, Massachusetts, California, France and the U.K.
Ambassador Omar ArounaPresident of Global Public Affairs and Engagement Former Ambassador of Benin to the United States and Mexico, and representative to the World Bank, IMF and OAS.
Rt. Hon. Kwasi KwartengGlobal Chief Strategist and Director of Energy, Infrastructure and Economic Policy Former UK Chancellor of the Exchequer and Business and Energy Secretary.
Tim WalshChief Advocacy Officer Led campaigns for FedEx, Mastercard and the U.S. Chamber of Commerce.
Hon. Andy WigmoreChief Diplomatic Strategist Former Belize diplomat in London and communications director of a winning national referendum campaign.
The Hon. Ian PaisleyDirector of UK, Ireland and European Economic Development Member of Parliament for North Antrim, 2010 to 2024.
Khaled El SayyadDirector of African and Middle Eastern Accounts Leads the Cairo office and MENA accounts. George Washington University graduate with a master’s in public relations.
Lauren TerryCampaign Operations Coordinator Keeps campaigns running day to day, drawing on years at some of America’s largest corporations.
Phase II
The tactics wheel
None of these is a strategy on its own. They work when they turn together.
- Research and measurement: who the audience is, and whether anything moved.
- Paid: channels bought and fully controlled.
- Earned and field: carried by other people. Cheapest, most persuasive.
Gerry Gunster
Founder and Chief Executive Officer
Gerry Gunster leads the firm’s initiative, referendum and advocacy campaigns in the U.S. and worldwide. He is a two-time winner of Best American Advocacy Campaign at the AAPC Pollie Awards and was named International Consultant of the Year by the American Association of Political Consultants in 2018.
Earlier, he advised two members of Congress and ran government affairs for Joseph E. Seagram & Sons, Universal Studios, Tropicana and the Grocery Manufacturers of America. He was associate director of Last Best Chance, the Nuclear Threat Initiative’s HBO docudrama on loosely secured nuclear weapons, starring actor and former Senator Fred Thompson, and wrote Our Land, Our Future, a documentary on New York’s Shinnecock Indian Nation.
He lectures at universities in the U.S. and abroad and serves on the boards of Action on World Health, the Royal Commonwealth Society in London and Wyoming Seminary in Pennsylvania. He holds a bachelor’s degree in political science from Drew University and did his master’s research at the Johns Hopkins University Center for the Study of American Government.
Dwayne Bickford
Partner
Dwayne Bickford has spent decades managing advocacy programs and initiative and referendum campaigns, at the federal, state and local level, in Maine, Oklahoma, Colorado, Massachusetts, California, France and the U.K.
He pairs disciplined campaign management with opinion research, grassroots organizing, coalition building, media relations, get-out-the-vote programs and paid advertising, on issues from tax and environmental policy to infrastructure and regulation.
He is a former Executive Director of the Maine Republican Party, served as Victory Director for two federal coordinated campaigns, and has advised candidates for governor, the U.S. Senate, Congress and state and local office.
Ambassador Omar Arouna
President of Global Public Affairs and Engagement
Ambassador Omar Arouna brings more than 25 years in foreign policy, economic development and diplomacy, helping clients navigate complex political landscapes, shape policy and expand into new markets.
He served as Benin’s Ambassador to the United States and Mexico, and as its representative to the World Bank, the International Monetary Fund and the Organization of American States. He has advised U.S. companies, governments and international organizations on engagement with Africa.
He founded and chairs the Center for Cyber Diplomacy and Leadership at The George Washington University, and leads the advisory board of the Pan-African Institute of Municipal Development. He holds an MBA from The George Washington University, is a Commander of the National Order of Benin, and is the author of The Shadow of Power in Benin and L’audace de Réussir.
Rt. Hon. Kwasi Kwarteng
Global Chief Strategist and Director of Energy, Infrastructure and Economic Policy
Kwasi Kwarteng served as the U.K.’s Chancellor of the Exchequer in 2022 and, from 2021 to 2022, as Secretary of State for Business, Energy and Industrial Strategy, leading national energy and industrial policy. He held earlier ministerial posts and entered Parliament as Member for Spelthorne in 2010.
Before politics he worked as a financial analyst. He studied classics and history at Trinity College, Cambridge, where he also earned a PhD in economic history, and attended Harvard University as a Kennedy Scholar. He is the author of several books, including Ghosts of Empire and Thatcher’s Trial.
Tim Walsh
Chief Advocacy Officer
Tim Walsh builds advocacy initiatives and client partnerships across industries and policy areas.
As a partner at GVC Strategies from 2012 to 2023, he led marketing strategy and partnerships with trade associations and Fortune 500 companies, including campaigns for FedEx, Mastercard and the U.S. Chamber of Commerce.
He has also founded and led several businesses, particularly in food and beverage, and holds ownership interests in Washington-area restaurants including The Avenue and Capital Crab & Seafood Co.
Hon. Andy Wigmore
Chief Diplomatic Strategist
Andy Wigmore served Belize as a diplomat in London, as Minister-Counsellor and trade and investment attaché, representing the country at Commonwealth Heads of Government meetings and other international summits.
He was communications director of a winning national referendum campaign and advises political leaders and corporations on media strategy. He has built and sold companies in healthcare and insurance.
He is a Commonwealth Senior Justice of the Peace and an ambassador for the Belize Olympic and Commonwealth Games Association, having competed for Belize at world, Olympic and Commonwealth games.
The Hon. Ian Paisley
Director of UK, Ireland and European Economic Development
Ian Paisley was Member of Parliament for North Antrim from 2010 to 2024, known for working closely with business leaders, investors and entrepreneurs to bring investment to Northern Ireland.
He promoted the region for tourism, agri-food innovation, advanced manufacturing and rural enterprise, and helped secure investment in transport, digital connectivity and skills training. His focus is cutting red tape, creating jobs and opening access to funding and infrastructure.
A historian by training and an experienced negotiator, he has strong international connections that support cross-border trade and exports.
Khaled El Sayyad
Director of African and Middle Eastern Accounts
Khaled El Sayyad leads the Cairo office and the firm’s accounts across the Middle East and North Africa, linking clients in the region with the Washington headquarters.
He focuses on business development and market entry, developing strategies that help clients overcome competitive and regulatory barriers. He co-founded Blackfish Properties.
He holds a bachelor’s degree in business administration from The George Washington University and a master’s degree in public relations and communications.
Lauren Terry
Campaign Operations Coordinator
Lauren Terry keeps campaigns running day to day, drawing on years at some of America’s largest corporations.
The work
Local insight, global reach.
Fortune 500 companies, national trade associations, governments, leaders and causes, wherever the decision is made: at the ballot box, in the legislature or in the court of public opinion.
Defeated New York City’s cap on large sugary drinks, made national trade associations the credible voice of their industry, and won multistate fights over regulated markets and tax parity.
Winning referendums and initiatives, for and against, in the U.S. and abroad. See the campaigns →
Raising the profile of governments, leaders and companies with international audiences.
Press and news
What the press says.

The go-to guys in issue advocacy.

Powerhouse political consultants.

A long string of successful ballot measures.

The team’s moves are masterful.



On air
Gerry Gunster is a regular commentator on U.S. and U.K. politics for GB News, TalkRADIO, the BBC and NBC.
Gerry Gunster on why no amount of data can replace listening to real voters.
A practitioner’s read on the midterms for British listeners, with GB News’ Christopher Hope.
How persuasion works when campaigns are shaped by data, AI and fast-moving public opinion.
At the FDA’s Pharmacy Compounding Advisory Committee as it weighs access to compounded peptides.
Representing the Chagossian Government in Exile in the debate over the Chagos Archipelago.
Thirty years of expanding horizons.
Clients, past and present


Last Best Chance, NTI’s docudrama on loosely secured nuclear weapons, starring actor and former Senator Fred Thompson, aired on HBO. Gerry Gunster was associate director.
Approach
The fundamentals remain. Everything else has changed.
The tactics, the speed, and where and how to reach people are all new. The three phases are not.
Watch
The Three-Phased Approach
How every campaign is sequenced. 1 min 36 sec.
- 01
What is true?
Research
Find out what voters and decision makers really think before deciding what to say.
- Polling
- Focus groups
- AI sentiment tracking
- 02
Who will carry it?
Plan and allies
Build the strategy, the message and the coalition that makes your case credible.
- Message
- Coalitions
- Grasstops
- 03
How will it win?
Go public
Launch on your terms, then keep the drumbeat going until the final vote.
- Launch
- Paid and earned media
- The drumbeat




Learn
How campaigns are won.
The methods behind the wins, taught to students, fellows and practitioners in Washington, Oxford, Tbilisi and Cyprus, and online.






Online course
Advocacy in Action
The Gunster Strategies Worldwide playbook, now online.
Self-paced lessons on research, message, coalitions, media and mobilization, taught from real campaigns.
Watch
On YouTube
Gerry Gunster on camera.
Talks, interviews and campaign ads, from Brexit to state ballot fights.
Listen
Podcasts
Gerry Gunster on air.
The midterms, persuasion and what moves voters, for U.S. and U.K. audiences.
Contact
Get used to winning.
OfficesWashington, D.C. · London · Cairo · Tbilisi · Portland, Maine



















