Paid Media
Paid Media
At Gunster Strategies, we craft high-impact, data driven media strategies that reflect your narrative. With an aim to reach multiple audiences through mainstream, regional, local and industry specific media outlets, our team is highly experienced across the board and most importantly, want to impart their knowledge unto you, so you can effectively leverage them.
We Build More Than Media Lists. We Build Relationships.
We take advantage of both online advertising (such as YouTube and sponsored articles or posts) as well as traditional advertising, like TV, radio, print, billboards, direct mail, and so much more. We continuously monitor, test and optimize so that we can help you achieve the best Return on Investment for your campaign.
With our established network of outlets and operatives, and deep understanding of the media, we are able to train your in-house staff when it comes to interacting with reporters and act as spokespeople for your campaign to help achieve your goals.
Navigating Media's Ever-Changing Landscape with Expertise.
The media environment is constantly changing and offers many challenges that Gunster Strategies are able help you face. Whether it’s navigating the complexity of a live interview or acting as a spokesperson for your brand, we are proactive in our strategic planning to deliver impact for your campaign.
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Gunster Strategies’ approach to public affairs brings together the latest in new media, tried-and-true traditional media, research-based strategy, and experts with decades of experience. It’s no surprise that Business Week called the Gunster team ‘the most sought-after guns for hire’.