Earned Media

We train spokespeople in media communication to ensure they’re prepared as the first line of offense. To further help spread our message to the media, we write Letters To Editors (LTEs), op-eds and press releases. We also organize media events, such as appearances on radio shows and podcasts to ensure your message is being communicated as you need it.

Elevating Your Brand's Voice Across Media Platforms.

We understand the importance of getting your brand and key messaging out there, and we’re able to help you communicate with a host of media tactics. Working closely with your spokespeople, we ensure they’re talking about the right topics to the right people. At Gunster Strategies Worldwide, our team has seen success time and time again, by sure our clients are featured on the right platforms — from newspapers and magazines, to local or national radio and TV appearances.

Elevate Your Brand Through Strategic Appearances.

Appearances and events are other key ways to increase earned media coverage. With the right relationships with the media, this adds an additional forum to educate and share our clients’ arguments.

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Gunster Strategies’ approach to public affairs brings together the latest in new media, tried-and-true traditional media, research-based strategy, and experts with decades of experience. It’s no surprise that Business Week called the Gunster team ‘the most sought-after guns for hire’.